10 types of content that drive comments and shares

Would you like more people to comment on and share your blog posts? Try one of these proven content ideas.


A while ago we talked about 10 content ideas that elicit comments and shares.

Apparently the seventh idea, lists, worked because it had 190 comments and a gazillion shares on all of the networks.

The moral of the story? Write lists!

But that’s not my point. The comments were full of more really good ideas. Here are 10 additional ideas to spark comments and shares:

1. Book reviews: Bhaskar Sarma suggests writing book reviews. He says, “Posts based around a book can be full of win. If that book is a must read in your industry, doing something as simple as summing up the key points or at least doing a review can easily give you 500-700 words. And, if you can tie in the lessons of the book with real world examples, then that’s frosting on top of the cake.”

2. Rants: John McTigue says he loves a good rant, both to read and write. He says, “I really enjoy a good rant, especially when it’s packed with both humor and enough facts to back up your position. Mostly, I love writing one every now and then. Don’t want to be too much of a whiner, but a well-placed kick in the chops goes a long way with me.”

3. Interviews: Michelle Quillin—most of us know her as New England Multimedia—suggests sharing interviews. She says, “Interviews work well, if it’s someone your audience is interested in learning more about. Use the social networks to ask them who they’d like you to talk to and publish the interviews.” This works with audio, video and text. Qullin publishes her interviews in one spot so they’re easy to find.

4. Questions of the week: Everyone knows Spin Sucks does Facebook question of the week on video, and both John Falchetto and Jack Steiner suggested it be on the list. Falchetto said, “Not only do you cross platforms with YouTube but you answer a question that most of us (ok all of us) have on their mind but are just too dingbat to ask.”

5. Education: John Trader suggests going back into our education archives. He says, “Remember when social media was not around? Our education and previous experience can directly tie into how we communicate today. Make comparisons to how businesses used to roll vs. how they roll today and show your audience the similarities or gargantuan differences and the strategies to capitalize on them.”

6. Parables: Matt LaCasse suggests sharing a story or parable. He says, “Telling a story to make a point in a post, to me, is an incredibly interesting, and difficult, post to write.” Danny Brown did a nice job with this on his blog about a year ago. He then took those blog posts and combined them into an eBook.

7. The latest trends: Jayme Soulati suggests talking about the latest trends. She says, “Let’s not forget the latest trend in XX (we’ll use social media). Like just now, when I took an oldie (Pinterest) and put my spin on it (today, spin doesn’t suck).”

8. Sales questions: This is one idea Marcus Sheridan pounds home on his blog and when he speaks. Write content around the questions people ask you during sales meetings. Ken Mueller repeats it, “I like to answer questions I hear when I’m in front of clients or prospects. If they’re asking it, I know others are too.”

9. Roundup of voices: Quillin also suggests a roundup of voices. She says, “A roundup of voices from across the blogsphere on some topic of interest to your audience. A tip of the hat to Adam Toporek and Kaarina Dillabough for this one! See Adam’s “What Is Customer Service?” and Kaarina’s “Money, Marketing and Monkey Business—The Alphabet Series Continues.”

10. Smarty pants posts: Ike Pigott simply sent me his 11 words guaranteed to generate killer search engine traffic and clicks. Go ahead and click on it.

What types of posts do you think spark comments and shares?

Gini Dietrich is founder and CEO of Arment Dietrich, Inc. A version of this article originally ran on Spin Sucks.

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