With more than 550 million people on Facebook, 65 million tweets posted on Twitter each day, and 2 billion video views daily on YouTube, social media has become an integral part of our lives. But this is just the beginning.
For the past two years, I have been forecasting the evolution social media will undergo. Key trends for 2010 included social media integration across applications and devices, lowered technological barriers, mobile pervasiveness and social media ROI as a focus. It is safe to say that these trends became reality, and I expect these will continue and materialize in new solutions, applications and case studies in the year ahead.
2011 will also be marked by developments that will shape the fabric of our behavior, culture and identity. They will challenge us to consider important questions about the future of our experience as connected people and consumers. Here are key trends to watch in the coming year:
1. Social media will be supersized.