Do you wonder why you have trouble attracting readers to your blog or other content marketing? If so, the problem may be your content.
Here are 10 points to check whether you’re turning readers away without knowing it.
1. Why should I care headline. Does your headline draw readers into your article? If not, you’ve lost an opportunity to engage. If your headline doesn’t give readers a reason to care, they’re gone.
Remedy: If your headlines are weak, try some of the tried and true headline formulas. Without a good headline you’re missing a great social media opportunity. While it’s all right to start with a working title, spend time polishing the headline to pull people in when you finish the post.
2. A photo is worth 1,000 words. A photograph or embedded video helps draw the eye and get people to engage. Is your blog or website a text-only zone?