10 ways to avoid gender bias in writing

The last thing a communicator wants to do is offend a reader or customer. Here are some tips to appease both the guys and gals in your audience.

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How do you write around the outmoded usage of the pronoun he or him when a male is not necessarily the subject of the reference? Here are ten strategies—none ideal in every circumstance—for achieving gender neutrality.

1. Use he or she

Before: “Ask the student whether he is prepared to give a presentation.”

After: “Ask the student whether he or she is prepared to give a presentation.”

This solution is stiffly formal and is awkward in repetition; use sparingly. Using he/she, s/he, or any such alternative (or an invented neutral pronoun like ze) is not advised.

2. Alternate between he and she

Before: “Ask the student whether he is prepared to give a presentation. If he is ready, tell him that he may begin when he is ready.”

After: “Ask the student whether he is prepared to give a presentation. If she is ready, tell her that she may begin when she is ready.”

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