10 ways to market your business on Pinterest

Get ready to revamp your boards and rearrange your pins. This is how to drive traffic and attract fans.

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Ragan Insider Content

How does a business get creative on Pinterest? Here are some simple, easy ideas that almost any business—B2B or B2C—can apply.

1. Pin your videos.

Maybe your company has machinery or products, and uses online videos to market them. Maybe you have “how-to” educational videos. Companies are starting to upload all their videos to YouTube, as well as their websites.

In the past, you could only pin these videos to Pinterest from YouTube. Pinterest just announced that it now provides the facility to pin a Vimeo video.

2. Create a “behind the scenes” board.

Hubspot personalized itself by revealing behind-the-scenes activities at the company.

Employees can, and generally will, share photos of themselves and their friends on their boards. This tactic further spreads the Hubspot brand online. Nothing like a bit of employee-sourced marketing!

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