It’s a little like when the Christmas music starts playing in the malls the week after Labor Day.
Months before the New Year, internal communicators and others in most businesses begin planning next year’s strategies, calendar, projects, and budget.
Such preparation can be a challenge. Some don’t hold the purse strings, and most face roadblocks to getting the tools they’d like, a Newsweaver and Ragan Communications survey of 615 communicators and other professionals reveals.
The survey, “Exploring the Use of Email for Internal Communications,” shows that 73 percent lack the ability to measure email engagement over time and 61 percent wish they could email only relevant content based on employee preference.
But solutions lie outside the hands of many, with a majority—60 percent—saying their email system lacks the capability for the features they want. Thirty percent said “we don’t know how,” and other 27 percent don’t have the time.