But do press releases still work in the age of cluttered inboxes and social media?
According to Dan Zarella, a Hubspot researcher, the short answer is yes.
Online press releases are viewed an average of 275 times during the week, and media views account for at least another 70 views. The more eyeballs that check out your announcement, the more likely you are to gain traction with journalists and conversions with customers.
It’s not enough, though, to simply post a few words about your news and take the rest of the week off. Effective press releases are part art and part science.
Here are 10 things you must do for maximum press release power:
1. Tease and tell.
Your press release should contain enough information to let customers and journalists know why your news is important, but is should also include a hook that encourages further questions.
Don’t be coy when explaining your announcement, though. If you tease too much without sharing details, you’ll lose people who don’t want to dig for information.
2. Use visuals.