11 corporate terms and what they mean to communicators
Jargon can mean different things to different people, depending on their roles. Here’s what communicators need to know about a few common terms.
I once worked for a company where the HR department insisted that we use the term “full-time equivalents” instead of “employees” or “staff.” They’d say, “Our full-time equivalents are our most valuable asset.”
To HR staff, the term “full-time equivalents” has a specific meaning, so that’s why they use it. To corporate communicators, “full-time equivalents” is just another dehumanizing HR term that we advise HR staff not to use.javascript:void(0); (Same with “human assets” or “human capital.”)
Below is list of other such corporate terms and what they mean to communicators. How many of these do you recognize?
Bifurcate: The term HR teams use when they are going to split a large department into two smaller departments, or split your job into two jobs.
Cascade: Communication from members higher in the organization (managers, vice presidents) to members lower in the organizational hierarchy. Many communicators cringe when they learn a message will be “cascaded” instead of sent directly. A cascaded message typically stalls at the management level and rarely makes it to the intended recipients.
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