Content Marketing 11 PR and communications lessons from theSkimm Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about a woman who found a rat sewn up in her Zara dress. By Russell Working@byworkingNov. 28, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.