11 social media mistakes brand managers should avoid

Online platforms offer a unique opportunity for organizations to talk directly to their audience, but poor interactions can undermine your reputation. Beware these costly errors.

Ragan Insider Content

Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow.

When developing a social media marketing strategy, it is natural that some mistakes will be made. There is a lot of trial and error when finding what engages with your audience the most.

However, mistakes can have a negative impact on your business, resulting in a loss of followers.

Here are common mistakes that brand managers should avoid when using social media.

1. Not having a social media plan

Businesses just starting out on social media may be tempted to jump right in and start posting without having done any research or generating a plan of action. Like the rest of your business’ strategies, going forward without a well thought out plan is a disaster waiting to happen.

Your social media plan should include:

A content calendar is a useful tool to organize your research and put together your social media plan for every month.

2. Not learning about your customer base

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