Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow.
When developing a social media marketing strategy, it is natural that some mistakes will be made. There is a lot of trial and error when finding what engages with your audience the most.
However, mistakes can have a negative impact on your business, resulting in a loss of followers.
Here are common mistakes that brand managers should avoid when using social media.
1. Not having a social media plan
Businesses just starting out on social media may be tempted to jump right in and start posting without having done any research or generating a plan of action. Like the rest of your business’ strategies, going forward without a well thought out plan is a disaster waiting to happen.
Your social media plan should include:
A content calendar is a useful tool to organize your research and put together your social media plan for every month.
2. Not learning about your customer base