11 tactics to streamline meetings

These tips can save time, ratchet up productivity and even elevate staff morale. The Chatty Chucks and Interrupting Ivans might be a bit put out, though. (Have them email you about it.)

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Meetings that consume vast amounts of time annoy communicators, and rightly so.

PR and marketing meetings can produce plenty of talk but few valuable conclusions or action items. Some participants rehash old material while others drift into a dream state.

Like other professionals, many marketers and PR pros suffer through unproductive meetings, not knowing how to streamline them. These suggestions can help:

1. Set an agenda. Specify topics of discussion and how much time will be dedicated to each topic. Those details help prevent the meeting from getting derailed into unproductive, irrelevant conversations, as Corey Wainwright writes for HubSpot.

2. Limit participants. Meeting times increase drastically depending on the number of participants, so choose the right people in the right numbers to suit the decision to be made, writes Ray Dalio, founder of the hedge fund Bridgewater Associates, in his book “Principles: Life and Work.”

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