Reaching a target audience is never guaranteed. With the right team and solid best practices, however, you can get to where you want to be.
Those best practices start with infographic design and end with distribution.
To entice, inform, entertain and impact your target audience, it’s up to you to design well and keep that audience in mind. You can’t overlook the little things (colors, fonts, etc.), or be blind to the big things (proper infographic design styles for target demographics and publications).
Keep these best practices on hand the next time you design an infographic:
1. Know whom you’re designing for.
Before you do anything, ask yourself the following types of questions: Who is the target audience? Are they allergic to certain colors?
Ask these questions up front, because blanketing your decisions with broad generalizations rarely works.