11 tips for pitching reporters

Guess what? The simple, informative print press release still has the power to catch the eye of a journalist. But you are not the friend of that journalist.

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One of the most valuable resources at the Media Relations Summit conference in San Francisco was listening to what journalists say about how they interact with PR people. I attended several panels with reporters from publications ranging from The New York Times to CNET. The reporters were candid about what works and what does not. Some tips I gleaned:

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