Finding the similarities between dating and public relations began as a fun, in-office joke among members of the People Making Good PR team.
After some serious thought and consideration, we determined that dating and PR may just be more alike than they are different. Taking a look at the trials and tribulations that occur in the world of dating might help us evaluate our everyday lives as publicists.
Here are some similarities we spotted:
1. The first date
A kickoff meeting with a new client is a lot like a first date. You dress up, you do your research, and you come equipped with questions—all with the goal of making the best first impression so the other person wants to stick around for the long haul.
2. The “Facebook stalk”
Much as we peruse the “interwebs” and major social media channels for any red flags regarding a new lover, the same sort of stealthy behavior goes into finding everything there is to know about a journalist who is perfect for covering our client.