Everyone is talking about Facebook, but few businesses seem to be making the most of it.
Recent studies have shown that small businesses regard Facebook and social media as one of the most effective and inexpensive ways to promote their brand. However, I found that small businesses are by far the biggest culprits of the following Facebook mistakes.
If you are a small-business owner, heed this warning: Do not go on Facebook simply because “everyone is doing it”; go there because you are looking for a new, innovative way to promote your brand.
When I started doing research at TemplateZone for our Facebook page creation tool, my boss told me to find the top 10 small-business Facebook pages. I found zero. I started to look at some of the bigger corporations on Facebook and concluded that only a handful of companies really “get” Facebook pages.