1. Video is where your customers spend their time.
I should just end the article here. Game, set, match. I win. Everyone is watching video. You need to be making ads, promos, branded entertainment, Web series, video blogs, funny viral videos, videos of your cat, your dog, your cat riding your dog—whatever style and format best reaches your customers.
2. Video is already helping your competition.
This is also known as “the cold war approach.” Scare them with the knowledge that their most hated archrivals are escalating their video marketing programs and are way ahead of them. Convince them that they need to get with the program and escalate quickly before it’s too late.
3. Video is easily searchable.
Consumers are looking for your products and services. How are they looking? Most likely, online search is one of the top ways. Social media can affect organic Google search results as well as be an entry point to your website, microsite, or promo page. YouTube is the second-largest search engine, meaning videos get ranked high in Google results. Photos, graphics, LinkedIn, Twitter, Quora, and other networks are also searchable.
4. Video is shared easily and frequently.