Where will we find people to write our company blog?
This is a common question that companies face. Ideally, someone from your organization should write your company blog, but it can be difficult to find an employee who loves your brand, cares about your customers, and enjoys writing.
Before you search for contributors to your organization’s blog, consider these three factors.
Here are 12 types of individuals who can write content for your company or organization’s blog. Each option has positive and negative features. You’ll have to weigh these options based on your situation.
1. Employees . They should be at the top of your list, because they know your brand and your products. They can come from any area of your firm, not just marketing, communications/PR or senior management. Depending on who’s involved, they may also know your firm’s stories or provide useful insights regarding your products.
2. Customers. They have the advantage of understanding how your products solve their problems and how they can be used effectively. Don’t overlook the potential in spotlighting one customer each week to tell his or her story.