12 key things to measure on LinkedIn

Want to grow your influence—or that of your company—on the professional networking site? Here’s how to start.

There are two types of metrics you can measure on LinkedIn: qualitative measurements and quantitative measurements. The former is usually associated with the quality of your engagement, while the latter typically refers to numbers.

What are the 12 most important metrics for you to measure on LinkedIn?



Quantitative measurements

1. Total connections

You can find your total connections in a few places. Under the “Contacts” tab you will see “Network Statistics,” and your total connections will be your 1st, 2nd and 3rd level connections.

One thing LinkedIn doesn’t tell you is that you are only as visible as the size of your network, so it’s a good idea to know where you stand right now. In fact, enter your 1st, 2nd and 3rd level connections, as well as the number of your total connections (or “total users you can contact through an Introduction”), below:

You can get a quick glance at your number of connections and network size on your home page in a box called “Your LinkedIn Statistics.”

2. New connections

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