12 key things to measure on LinkedIn

Want to grow your influence—or that of your company—on the professional networking site? Here’s how to start.


Measuring your progress on LinkedIn will help you stay on track and reach your goals. And LinkedIn can be an elephant—we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites?

There are two types of metrics you can measure on LinkedIn: qualitative measurements and quantitative measurements. The former is usually associated with the quality of your engagement, while the latter typically refers to numbers.

What are the 12 most important metrics for you to measure on LinkedIn?

Quantitative:

• Total connections
• New connections
• LinkedIn profile views
• LinkedIn search results
• Business followers
• Industry and location representation

Qualitative:

• Inbox activity and sentiment
• Requests for business
• LinkedIn Signal keyword mentions
• Likes and comments on updates
• Group growth and interaction
• Recommendations

Quantitative measurements

1. Total connections

You can find your total connections in a few places. Under the “Contacts” tab you will see “Network Statistics,” and your total connections will be your 1st, 2nd and 3rd level connections.

One thing LinkedIn doesn’t tell you is that you are only as visible as the size of your network, so it’s a good idea to know where you stand right now. In fact, enter your 1st, 2nd and 3rd level connections, as well as the number of your total connections (or “total users you can contact through an Introduction”), below:

1st Level Connections _____________
2nd Level Connections _____________
3rd Level Connections _____________
Total Network Connections ____________

You can get a quick glance at your number of connections and network size on your home page in a box called “Your LinkedIn Statistics.”

2. New connections

LinkedIn doesn’t give you a number of new connections, although it will show you all your outstanding invitations in your inbox under invitations. To do so, look on your home page in “Your LinkedIn Statistics,” find the “New People” hyperlink and then click on 1st connections to see a thumbnail of your connections.

You want to keep an eye on these numbers to make sure they do not get stagnant. A little strategic growth every week can make all the difference to your success on LinkedIn.

3. LinkedIn profile views

Just above “Your LinkedIn Statistics” is “Who’s Viewed Your Profile?” And you will see—wait for it—the number of times people have viewed your profile. By clicking on the number, LinkedIn will take you to a new page that identifies how many visitors have viewed your profile in the last X days, and identifies these visitors by name, title, and/or industry.

If you aren’t getting at least 10 views a week then chances are you are not getting as much business as you could out of LinkedIn.

4. LinkedIn search results

If you haven’t done so yet, type the keyword or keyword phrase that best describes you into the “People” search field on the top right hand side of your profile. What page do you fall on? Again, its good to get the baseline number now so you can see how much you improve later.

5. Company page followers

If you have a Company Page on LinkedIn then keep an eye on who is following your numbers. Get that base line now.

6. Industry and location representation

When you look at your connections, what is the “Industry representation” and “Location representation” of your network. Are you connecting to people in the right industries and locations?

To check this out, go to “Contacts” on the tap navigation bar and click on the “Connections” tab. On the left side of the screen click on “Location and Industry” and you will see the specific industries in which the people with whom you are directly connected work and where they are located.

Qualitative measurements

7. Inbox activity and sentiment

Are you getting any inbox activity? Some of it will definitely qualify as spam, but it’s good to keep an eye on your inbox because there are people who will want to genuinely reach out and build relationships with you.

8. Requests for business

And how about requests for business? I knew there was something wrong with my LinkedIn visibility when I went from getting more than 10 requests for consultations a week to less than three.

9. LinkedIn Signal keyword mentions

Have you checked LinkedIn Signal to see how many of your keyword search terms (Company Name, your name, username, industry, product or service) are being mentioned? Once you set your metrics on LinkedIn Signal all you have to do is click on your saved searches to see the new mentions you are getting.

10. Likes and comments on updates

Many people don’t even realize you can monitor your own updates to see how often people liked or commented on them. Here’s how:

1. Click on “Profile”;
2. Go to View “Profile”;
3. In your latest update, click on “See all Activity.”

Now you can see exactly what you have posted and how people have responded. If you are not getting many responses, consider adjusting what you post. whatever you do, avoid posting all your tweets to LinkedIn automatically. The only comment you will get from that is a disconnect.

11. Group growth and interaction

If you have a group you will want to keep an eye on its growth and interaction. Check out how many members you have right now and make note of the number here: ______. If you’ve been ignoring your group, check the current discussions. Is the group thriving without you, or has it been killed by spam?

12. Recommendations

Are you getting recommendations? Are they thorough? Descriptive? From good people?

What are some metrics you measure?

Viveka von Rosen is a LinkedIn speaker, trainer, and consultant. She is host of the weekly #LinkedInChat on Twitter, and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. A version of this story first appeared on the 12 Most blog.

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