People say social media is free. It’s not. Social media marketing costs less than traditional advertising, but it’s not free. The costs of your time and tools to help you manage social media add up.
To offset some of these costs and gain back time, invest in tools that can help you:
This sounds like an expensive list, but there are some great affordable tools (less than $20 a month) that can help you save time and take control of social media.
Whether you manage your own social media or others’ accounts, it’s important to use a tool that helps you manage everything in one place. A good management tool saves time by allowing you to post to social networks, engage with your audiences and even schedule content. Hootsuite does all of this and more free (if you manage five or fewer social media accounts).
If you need features like bulk scheduling and the ability to manage more than five accounts, the price jumps to $8.99 per month. If you need to manage social media on the go, Hootsuite offers mobile apps.