12 tips for presenting on camera

Seasoned pros and video rookies alike can benefit from these tested techniques for looking and sounding calm and confident, take after take after take… (And there’s nothing wrong with that.)

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You prepare. Practice. Revise. Prepare some more. Practice again.

You have a solid presentation ready to go. Yet somehow, it all falls flat when the camera rolls. And you just don’t know why.

When presenting on camera, what you don’t know can hurt you. Fortunately, there are a few trade secrets that can make the difference between mayhem and magic.

With the help of trusted colleagues Glenn Gautier (executive producer, 2+Communications) and media trainer Scott Morgan (The Morgan Group), I offer 12 tips (plus a bonus) that will ensure the audience hangs on your every word.

Remember, appearance matters

1. Take care with color. Be sensitive about the colors you choose to wear: Avoid green (if you will be speaking against a green screen), black, white, or bright red. Another no-no: shiny fabrics or busy patterns such as houndstooth. Women look good in jewel tones with simple, matte jewelry. Men look better in pastel colored shirts, navy blue blazers, and simple ties. Pro tip: Everyone looks good in powder blue.

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