12 ways to combat an online crisis

You can’t always avoid a crisis situation, but you can be ready for one. Here’s what you need to know.

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Content from Ragan’s Annual Corporate Communicators Conference

12 ways to combat an online crisis

Would a crisis situation catch your company off guard?

Just because you haven’t faced one doesn’t mean you won’t. Instead of shaking in your boots, be ready.

Dallas Lawrence, chief global digital strategist for Burston-Marsteller, offers 12 tips:

1. Know and engage key conversation drivers early and often. Find the people who are talking about your brand. Engage with them and keep the conversation going.

2. Know your antagonists. Identify them. Watch them. If they disseminate inaccurate information about your brand, you need to be there to make it right.

3. Avoid the information vacuum. Lacking official news, CNN scraped together what it could to inaccurately report “breaking news” during the Boston bombings. Don’t try to be first—be accurate.

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