12 ways to cover your organization like a beat reporter

Tired of the same old corporate stories? Looking for something new for the intranet or the Web? Put on your press hat and borrow ideas from local journalists.

But how do you root out good ones as you gaze across the cubicle farm or scroll down a phone list of your far-flung production facilities?

Think like a local beat reporter, says Jeremy Porter, vice president of social media at Definition 6. With the growth of brand journalism, a growing number of organizations are assigning staffers to use shoe-leather reporting tactics.

Seeking ideas on where to find stories, I hit up Porter and Ed Garsten, a former CNN reporter who now heads FCA Digital Media at Fiat Chrysler Automobiles.

Download the free white paper, “How to be a brand journalist,” to learn how to tell your organization’s compelling stories.

“Pretend you’re a reporter for a local newspaper—and your town is your company,” Porter says. “What news would your ‘residents’ be interested in?”

Here are some tips for covering your “town”:

1. Cover the government beat

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