But how do you root out good ones as you gaze across the cubicle farm or scroll down a phone list of your far-flung production facilities?
Think like a local beat reporter, says Jeremy Porter, vice president of social media at Definition 6. With the growth of brand journalism, a growing number of organizations are assigning staffers to use shoe-leather reporting tactics.
Seeking ideas on where to find stories, I hit up Porter and Ed Garsten, a former CNN reporter who now heads FCA Digital Media at Fiat Chrysler Automobiles.
“Pretend you’re a reporter for a local newspaper—and your town is your company,” Porter says. “What news would your ‘residents’ be interested in?”
Here are some tips for covering your “town”:
1. Cover the government beat