12 ways to delight your online audience

Don’t flood your social media community with the same old stuff. Tap into their emotions and their spirits, and engage them on an elemental level. Try these approaches.

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What do you think of when you think of the word “delight?” Some may think of a huge ice cream cone. My 9-year-old may think of a $50 gift card to his favorite online game or a supersize Slurpee from 7-Eleven.

Delight is in the heart of the receiver. What delights me won’t necessarily delight you the same way.

According to Dictionary.com, delight (as a verb) is defined as “to please someone greatly.” Notice the key word of “greatly.” Delight does not equal commonplace. It does not mean doing, writing, posting, tweeting, pinning, +1-ing the same exact thing every other business in your niche is doing.

Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar, or tweet content for the day (or week), are you thinking about the benefits it can offer the lives or businesses of the people reading them?

Even though we are all “delighted” differently, we do have some common needs when it comes to being delighted.

Most people want to:

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