13 reasons why people won’t share your content on social media

It’s not that your content is bad. It might just be that your site doesn’t have the social-sharing buttons your readers want, or you need to write better headlines.

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Are you underwhelmed by your content’s performance on social media? Do your analytics reports show that customers just aren’t sharing?

Here are some of the key obstacles to social sharing, along with suggestions for how to fix them:

How to troubleshoot your content:

1. Your content has poor titles.

You’ve heard it before: A great title grabs readers. And if readers already know your content, they may share a post before they’ve read it simply based on the title.

In contrast, poor titles will send people bouncing from your site.

Fix this by:

2. You don’t have well-crafted content descriptions.

It’s a personal win for me when I go to share a piece of content and the pre-filled description already works. But it’s annoying when there’s no description, or when there’s an arbitrary piece of text from within the post.

Good descriptions are not only good for search engine optimization (SEO), but for social media sharing, too.

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