13 ways social media can backfire (and what to do)

Your hashtag gets hijacked, an employee goes rogue, and other social media horror stories.

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Here are 13 ways your organization, product or brand can be unlucky, either intentionally or unintentionally, through the use of social media:

1. A lot of followers unlike your Facebook page. While this can happen for a variety of reasons, the top reason followers unlike companies is because they only liked them to receive a special promotion. They leave after they receive it.

2. You only receive spam comments. This can happen when you don’t promote your social media presence, or when no one’s interested in it. It can happen to your blog if you haven’t posted in a while, or don’t have a social media tribe. Here’s how to get a massive amount of comments.

3. You get a lot of negative mentions. This isn’t subtle. Your prospects, customers and the public believe you’re doing something wrong or illegal. Before you respond, examine what people are saying and why they’re upset. Once you understand the issue, show you listened and fix it.

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