13 ways to boost your LinkedIn presence

Not sure what to do with that online professional network? It’s not just a place to dump your résumé. Blog, post photos and turn yourself into an industry leader.

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Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses.

What a great blog post that was, if you do say so yourself.

Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts.

If you’re seeking to establish yourself as a thought leader—and who isn’t inspired by your thoughts?—try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, “Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company.”

LinkedIn is different from Facebook in that short status updates disappear over time, and those eager for a drink from the deep well of your wisdom can’t go back and sample your prior posts.

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