14 techniques for social media success

There may be no magic formula for social media success. But there are tactics you and your organization can employ to build a winning social media team, says online marketing expert C.C. Chapman.

Speaking at Ragan’s Social Media for PR & Corporate Communicators conference in Las Vegas, Chapman—who has worked with clients such as HBO, Warner Bros., and the Coca-Cola Company—outlined how to build a social media team.

“What works for one business is not going to work necessarily for another business,” Chapman said. “How you actually execute them is going to be different depending on what you do.”

It takes hard work to win online, he warned. But here are some techniques for doing so.

1. Figure out why you’re in social media and how you’ll measure success.

Chapman says when consulting with a company, one of the first thing he does is discuss why they are going to be on Twitter and other social media and how they will measure success. Are you trying to build brand awareness? Sales? Donations?

“We’ve all had that moment where [a boss says]: ‘We need a blog.’ ‘Why?” ‘Because BusinessWeek says we need to,'” he said.