Here’s a breakdown of the report’s important findings:
1. Only 42 percent of active Facebook users agree that marketers should interpret “like” to mean they are a fan or advocate of the company.
I have had plenty of conversations with Jay Baer about this phenomenon. Actually, he is the one that clued me into the true value of the Facebook like. Technically… it means squat. It is easy to take the mouse and click the “like” button. In the words of Jay—”It takes 2 seconds to click the “Like” how can that action be valued as brand loyalty?” It’s true.
2. 93 percent of Facebook users engage in some form of “like” behavior at least monthly.
The most common of the “likes” are posts by friends. This is extremely important in relation to the brand advocacy of your social media campaign.
3. 74 percent “like” something posted by a friend on Facebook.