15 stats on how the top nonprofits use social media

I read an infographic on Craig Newmark’s CraigConnects, and the statistics within the image were brilliant. I want to outline some of the top stats and give you some ideas on how the top nonprofits use social media.

“The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” said Newmark, Craigslist.org founder.

Visit Newmark’s Facebook page for the infographic, which includes an explanation of the methodology and sources used in its development.

1. Most—92 percent—of nonprofit websites contain at least one social media button.

This is important because 92 percent of the websites have a Facebook button. It is even more glaring that only 12 percent have a LinkedIn button.

2. Only 12 percent of nonprofits use LinkedIn on their websites.

Out of all the social media sites, LinkedIn users are of a higher income bracket, and LinkedIn probably has a higher level of engagement with business professionals. Why is it hard for nonprofits to understand the importance of a networking website like LinkedIn?