One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. I often get asked: “What tips would you offer to get ahead in this field?”
Now that summer is upon us and students are turning their minds to life after school, I thought it might be timely to offer some advice here.
Here are 15 top tips for success in a public relations career. Funnily enough, I’d give the same advice to someone 10 years into their career, like me:
1. Be a sponge.
Curiosity may have killed the cat, but it made the PR pro. Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Never stop being curious.
2. Stay on top of the news.
Make time to stay on top of current events. Read a newspaper (online or offline). Set up news alerts for your company and/or your clients. Listen to the radio or to podcasts about industry news. Watch the news in the morning. Whatever approach you choose, it will make you more interesting and it will make you better at your job. Consider it an investment.
3. Focus on details.