15 ways to boost your tweets’ click-through rate

Simple tweaks like moving links near the beginning of your tweets, adding hashtags and tagging people get more eyes on your content.

How do you get someone to click your links on Twitter?

People ask this often, and rightly so. How to attract more people to your content is one of the most important aspects of Twitter success.

Here are 15 ways to get more click-throughs:

1. Write persuasive tweets.

The best headlines state a benefit and spark curiosity. Tweets are like headlines. They must attract the reader and entice her to click the link. Your tweet must convince the reader it’s worth her time to read the content.

Make the tweet easy to read. Ditch five-syllable words; people browse through tweets quickly, and the easier it is to read, the better the chance the person will click the link.

This recent tweet attracted more than 150 clicks:

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Here are some useful articles on how to write persuasive social media updates.

2. Use the right keywords.

People look for good content on Twitter. If they don’t find it in their feeds, they’ll use Twitter search to look for tweets on a topic.

If you want your tweets to turn up in search, add keywords your audience is likely to search for. If your tweets turn up in searches, they’ll get more exposure, increasing your click-throughs. “How to” and “guide” are good keywords.

3. Use hashtags thoughtfully.

People search for hashtags, so use hashtags in your tweets.

For example, if you tweet content about Twitter, use #twitter, #sm or #socialmedia. If you tweet about copywriting, use #writing or #marketing.

Hashtags can make a huge difference in your click-throughs. A study from Buddy Media found hashtags can double a tweet’s engagement.

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4. Post when most of your followers are online.

Post when it’s most likely people will click on your tweets. According to Dan Zarrella, click-throughs are highest in the afternoon. But that’s for a general audience. You must find out the time your audience prefers.

To do this, tweet at different times and check how many people click on your tweets with software like bit.ly or Buffer. You can also use SocialBro, which determines your best times to tweet.

5. Participate in Twitter chats.

Participate in Twitter chats on subjects you specialize in, and share good content. If attendees find your content suggestions helpful, they will take note and follow you. They’ll want to read your tweets.

Click here to find a Twitter chat on a topic and day that works for you.

6. Space out your tweets so you don’t flood followers.

In his “Science of Time” webinar, Zarrella says tweets spaced far apart get more click-throughs.

For example, if you tweet at 1:00 p.m., don’t tweet anything else 30 minutes before or after. Buffer is a great scheduling tool.

7. Connect your Twitter account with other social media accounts.

Link your accounts. It helps people to find you on several networks and engage with you where they’re most comfortable. If a potential LinkedIn connection sees you on Twitter, she may click to your profile and browse your timeline, and possibly boost your tweets’ click-throughs.

To connect LinkedIn and Twitter, log into LinkedIn and go to Settings > Manage Twitter Settings. In the pop-up, check the box to display your Twitter account on your LinkedIn profile.

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Your Twitter profile will then appear on your LinkedIn profile page.

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If you want to auto-post tweets to LinkedIn or other social networks, test automation tools like Zapier and IFTTT, which let you connect multiple services. Don’t over-automate.

8. Get more followers.

The more followers you have, the more click-throughs you get because your tweets reach a larger audience. You’re likely to get more retweets, which lead to even more clicks.

Work hard on getting more followers. Here are some tips for doing so.

9. Tweet high-quality content.

Obvious? Perhaps, but it’s important.

If you tweet bad content, your followers will unfollow you or stop clicking on your tweets. If you tweet good content , they’ll want to read more. Build trust with your community.

Here is a list of helpful Twitter-sharing ratios, including the 4-1-1 method, Golden Ratio and Rule of Thirds.

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10. Write tweets between 120 and 130 characters.

Zarrella found that tweets between 120 and 130 characters had the most click-throughs. Keep your tweets’ length in this range.

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11. Use words that encourage clicks.

Zarrella also found that tweets with the words “via,” “@,” “RT,” “please” and “check” had the highest click-through rates, while those with “@addthis,” “marketing” and “get glue” had lower click-throughs.

If you want higher click-throughs, use the right words.

12. Tag people in your tweets.

Zarrella says using “@”increases your click-throughs. That same symbol tags a person in a tweet. Tag the content’s author or publisher.

Tagging persons and commenting about their posts connects you with people and gets more followers. It shows thoughtfulness and makes others curious about your content.

13. Place links near the beginning of your tweets.

Place links near the beginning of your tweets. Zarrella found that when links appeared one-quarter of the way through a tweet, they got more click-throughs.

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14. Tweet on the weekend.

Zarrella found that tweets posted on weekends (Friday-Sunday) got higher click-throughs than those posted on weekdays. Since Twitter is quieter on the weekend, you must post less often than you do during the week. Only post two or three tweets on weekends.

15. Analyze your results.

Results can vary; they depend on your audience. A different day, time, etc. might earn more click-throughs. You must check your results.

Many services, like Buffer, SocialBro or Tweriod, analyze results well. Your results will help you learn the best time to tweet.

Here are results from the Buffer analytics dashboard that show which types of posts perform best:

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What are your tips to boost click-throughs?

Mitt Ray is an inbound marketer who blogs at Social Marketing Writing. Follow him on Twitter at @MittRay. A version of this article originally appeared on the Buffer blog.

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