Google Analytics rocks, really it does, but it’s not the only game in town when it comes to Web analytics.
There are a number of reasons you might be looking for alternatives.
- You want two analytics programs. You want to use two analytics packages to cross check for accuracy and for redundancy.
- You don’t trust Google. You have privacy or other concerns with Google as a company.
- You need additional functionality. Google just isn’t getting it done for you.
Whatever your reason, we have reviewed some analytics options here:
Way before Google Analytics got its interface upgrade, Clicky had easy to understand charts and graphs—and a couple of unique (at the time) features, too. One was its real-time view of who’s on your site. Called Spy, the feature includes countries, referrers, domains, and searches and a map you can zoom. Clicky also offers the option to see live Web analytics while you are on your site, so you can see how many people are visiting the page you are on.
Clicky has two more excellent features: the ability to set up alerts triggered by certain actions on your site, and the option to get analytics for your Twitter account. The Twitter interface looks at senders, recipients, hashtags, and links as well as sentiment. Clicky has recently introduced heat maps and soon plans to include uptime monitoring for paid users, making it a good all-around solution.
It’s got an attractive interface and you can track multiple sites if you upgrade to one of their paid plans. These range from $9.99 to $19.99 a month, with custom plans available.
The GoSquared Web interface is a dashboard with a number of widgets to show important metrics such as traffic, popular content, and more.
GoSquared enables you to set custom events and get dashboard notifications.
Plans range from $9 to $99 per month, based on the number of page views your sites generate.
However, you can unlock additional page views by completing certain actions to earn rewards, which roll over each month. Once you have used up your monthly page view allocation, you can’t see data until the start of the next month, though GoSquared keeps monitoring behind the scenes. This could be a problem if you using it as your main analytics package and get a traffic spike.
Woopra also has an attractive Web dashboard featuring many standard analytics reports.
It’s a great way to instantly view what’s happening on your site.
One interesting feature in Woopra include the ability to track blog authors, categories, comments, and search via its WordPress plug-in—which also lets you ignore administrators.
It also has customer tagging, a retention report (useful for seeing whether your content remains popular with visitors) and the creation of custom events to track. Another of Woopra’s strengths is its filtering capabilities, with which you can refine almost any aspect of Web metrics you want to track.
Woopra includes a live chat feature that you can use to talk to your customers the moment they pop up on your site.
The headline on the KISSMetrics home page reads “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It.”
KISSMetrics is focused on Web analytics at the individual level, with the “Customer Lifetime Value” metric a centerpiece of its analytics reporting. With KISSMetrics you can look at an individual’s interaction history.
KISSMetrics has solutions for SaaS, mobile apps, ecommerce platforms, and more.
It offers funnel reports, detailed visitor actions, and easy ways to segment your visitors and track the user life cycle (something you can’t get from other tools). Pricing starts at $49 per month for basic plans, with advanced plans starting at $499 per month.
We can’t leave Crazy Egg out of the mix. Crazy Egg tracks clicks to improve the user experience and/or conversion rates on your Web pages.
Crazy Egg is superior to the Google Analytics Overlay Report for several reasons.
First, Crazy Egg enables you to view clicks as a heat map, confetti map, or overlay report or in a list view (which is exportable.) Google Analytics only has an overlay report.
The confetti map allows segmentation by referral source, keyword, country, time of day, etc.
Second, Google Analytics tracks all clicks to the same URL together. In other words, if you have three links to the same page, the Google Analytics Overlay Report doesn’t differentiate among the three. Crazy Egg does.
Last, Crazy Egg provides a scroll map report that shows your visitors’ scrolling behavior on the page.
Plans range from $9 to $99 per month.
Other alternatives to Google Analytics
In addition to the above, there are plenty of other analytics packages you can try. Here are some:
- Advanced Web Stats has a free version that enables you to track goals, geography, navigation, filters, visitor segmentation, server traffic, and more. Licensed use starts at $395, though bloggers who review the software can get it for free.
- AwStats is the program that most Web hosts make available for free (along with Webalizer). It analyzes your server log files, and you can find out what robots and spiders do on your site. The trouble with packages such as these is that you are not sure what happens after people visit a page on your site.
- Chartbeat offers a live dashboard showing data including desktop and mobile users, Twitter links and mentions, traffic sources, page and server load, top pages, and more. It includes scroll mapping and the ability to figure out whether visitors are idle or are actually doing something on your site. There’s just one plan; it’s $9.95 a month.
- FoxMetrics provides person-level visitor tracking and affords you unprecedented customization for tracking events such as installation of software and downloading media. Plans start at $20 a month.
- GoingUp adds something to the analytics mix with SEO rank tracking, keyword position tracking, page optimization, and additional SEO tools.
- Hubspot offers a marketing analytics service focusing on social media and other channels and how these relate to leads, ROI, and search. Prices for its marketing package start at $200 a month.
- Mint is hosted on your website. As well as the standard metrics, you can also track feed subscriptions and image search, and it has a number of plug-ins to enhance functionality. There is a one-off charge of $30 for this software.
- MixPanel’s strength is conversion funnels and visitor retention tracking. You can set up complex queries easily without the need for programming skill. Pricing is based on event tracking. There is a free level up to 25,000 data points; paid plans start at $150 a month.
- Piwik is an open-source software alternative to popular analytics programs that has many of the same features as other solutions.
- Reinvigorate offers desktop and Web tracking, heat maps, live visitor tracking, visitor naming, referral tracking, and page-level statistics, with prices starting at $10 per month.
- StatCounter offers many of the same features as other analytics programs. There is a free level, with premium pricing starting at $5 per month.
Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer, and ghost writer. A version of this article first appeared on The Daily Egg.