16 ways to use Pinterest for PR

Pin videos, stories from reporters, photos from publicity stunts, and more to get extra mileage out of this visual social network.

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When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).”

Rather than talk from slides, I wrote down 16 ways to use Pinterest for PR and walked around the room to ask for examples of each.

I began the discussion with a reminder that Pinterest is not a strategy. These are fun ideas for using Pinterest at work, but they should be used as part of a larger marketing or communication strategy.

I now give you those 16 tips:

1. Think visually. Duh. Pinterest is a site full of images. While I really do love Pinterest, it’s not the right place for you if you can’t tell your story visually. An example is the Louisiana Department of Transportation. While the group came up with a few ideas the department’s communication pro could use, photos of asphalt aren’t very exciting.

2. Don’t blatantly promote. We like to see a nice balance between your boards and boards that highlight others. For instance, for our client Frank and Eileen we have boards for their women’s and men’s shirts, but we also have inspiration boards.

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