Here are some ideas for creating shareable content:
I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won’t waste their time. Lists are also easy to read and view. This type of content works well.
2. Negative stories
It’s sad but true: Most people prefer to hear bad news, or things they shouldn’t do. Take the negative angle of a story, and you’ll be surprised by the traffic.
The last two years have seen the rise of infographics—complex data and information presented as a combination of text and images. Infographics have a propensity to get shared on Pinterest and Twitter.