17 underrated digital marketing resources

Perhaps you’re up to speed on Google’s suite of products, but what about helpful tools like Knak, HotJar, Libsyn or WhatRuns?

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Here are some tools you might have missed that can help improve your digital marketing strategy, plan and execution:

1. Knak

Landing pages are a crucial component of increasing digital conversions.

Knak makes creating sleek landing pages a snap. This tool integrates with automation platforms Eloqua and Marketo.

2. HotJar

Heat maps provide visual representations and summaries of data, and they can help you see how your users interact with your websites and landing pages.

HotJar provides real-time analytics to help you see how your content is performing, which offers guidance for what adjustments you should make.

3. BuzzSumo

Did you know that 50 percent of content gets fewer than eight shares?

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