17 underrated digital marketing resources

Perhaps you’re up to speed on Google’s suite of products, but what about helpful tools like Knak, HotJar, Libsyn or WhatRuns?


Would you like to get more mileage out of your digital marketing efforts?

Here are some tools you might have missed that can help improve your digital marketing strategy, plan and execution:

1. Knak

Landing pages are a crucial component of increasing digital conversions.

Knak makes creating sleek landing pages a snap. This tool integrates with automation platforms Eloqua and Marketo.

2. HotJar

Heat maps provide visual representations and summaries of data, and they can help you see how your users interact with your websites and landing pages.

HotJar provides real-time analytics to help you see how your content is performing, which offers guidance for what adjustments you should make.

3. BuzzSumo

Did you know that 50 percent of content gets fewer than eight shares?

To find content marketing success, you must produce content that your audience will want to share. BuzzSumo can help.

BuzzSumo helps you review the performance of your content and see how it stacks up against that of your competitors. This resource also provides insight into trending topics that are resonating with readers, and it’s a helpful tool for finding influencers as well.

4. Readability Score

Your content should be easy to read, at or around an eighth-grade reading level.

Concise copy is more effective, and improving readability can boost your SEO, too.

The Readability Score tool can help make your writing more readable and clear.

5. Hemingway

Ernest Hemingway didn’t waste words.

His namesake’s app will tighten up your prose by highlighting lengthy sentences and other common grammar issues. You might not be on the brink of cranking out the next “For Whom the Bell Tolls,” but this tool is intended to “make your writing bold and clear.”

6. GoToWebinar

Webinars are one of the most effective content marketing tactics, but finding the right technology is a must.

Give GoToWebinar a try for your next webinar event.

7. Libsyn

Podcasts are more popular than ever before.

If you’re keen to beef up your podcast power, try Libsyn, which has been hosting podcasts since 2004.

For a bit of inspiration, here’s how two people launched a podcast on a limited budget.

8. Quora

Is your content answering the questions your clients and prospects asking?

Savvy marketers should use Quora to see what sorts of questions people are asking. Then, of course, tailor your content accordingly.

9. SEO Site Checkup

Google’s algorithm is constantly changing. That means SEO tactics should not remain static.

SEO Site Checkup can highlight SEO problems and provide helpful reports. You can try it for free for 14 days.

10. Dead Link Checker

Dead or broken links can cost you customers. Google recommends checking your website for broken links consistently.

Try Dead Link Checker to improve your user experience and increase conversions.

11. Zurb TestSubject

More people are opening emails on their mobile phones. Research finds that 55 percent of emails are opened on smartphones.

Optimizing your email for mobile devices starts with the subject line. Use Zurb TestSubject to see how your emails appear on mobile devices.

12. Social Media Optimizer

Metadata is an overlooked area of digital marketing, yet it’s crucial.

Metadata tells social media networks like Facebook, LinkedIn and Twitter what headline, description and image you want to feature, which can drive more clicks, views and shares. To optimize your metadata, you should ensure your websites and landing pages use the Open Graph protocol. For Twitter, it’s called Twitter Cards.

Tools like Social Media Optimizer can keep your metadata on track.

13. Pixlr Express

Once you select the right image to complement your content, it’s time to make it shine.

If you don’t want to pony up for Photoshop, you can use a tool like Pixlr Express to resize and crop images via your web browser.

14. Hootlet

This Chrome browser extension helps you quickly shrink links and share content via Hootsuite.

15. Grammarly

Want to vastly improve your writing and editing skills? Give Grammarly a go.

16. WhatRuns

This app is like X-ray vision for web designers. WhatRuns lets you see what technologies websites are using, which can be useful for research or to see what your competitors have going on under the hood.

17. Wayback Machine

Want to know what your website looked like years ago?

Type your website’s URL into the Wayback Machine, then choose the date you want to revisit.

It might be a bit painful to see the dated design, but you can rejoice over how far you’ve come with your digital marketing efforts.

Are there any more digital marketing tools you’d add to this list? Feel free to add them in the comments.

A version of this post first appeared on Knowledge Enthusiast.

COMMENT

Ragan.com Daily Headlines

Sign up to receive the latest articles from Ragan.com directly in your inbox.