17 ways to improve Facebook engagement

It’s not enough to attract a following on the social network, though that’s the essential first step. Here’s how to start and sustain your online conversation.

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Fundamentally, people want to know more about you before they decide to buy. They want to see what values you share with them and how they align with you. You do the same when we’re considering a purchase, right? We all reflect on our trusted network to see who can help us find the best deal, the best person to buy from.

Today’s social business develops its community on Facebook to mirror its community in real life. Engaging with your customer, online or offline, has the most impact on sales. Here are 17 steps to help you attract and engage your community on Facebook:

1. Define your marketing goals. Dissect how you want your customers to think of you. Describe at least six components of your brand that make you unique.

2. Identify and describe your customer. What are they interested in? What problems can you solve? What fun things are happening in your area that they’d want to know about? How can you help them buy from you?

3. Commit time, people, and a budget. I see many companies hiring a dedicated “community manager” to handle social media and digital marketing. Content that drives stellar engagement does not grow on trees. It takes a lot of time and talent. You’ll need a mentor to guide you, as well as a budget for training and Facebook ads.

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