This is one of the biggest challenges of social media.
Most companies and bloggers have a hard time finding inspiration to come up with varied content. Here are some ideas:
1. Create lists.
I can hear some of you yawning. The reality is that in a time-poor world, lists of tips or things to do, such as “10 tips to create a great video,” are the headlines people click on. Breaking down content makes it easy to read and tells readers you aren’t wasting their time.
2. Go negative.
Most people prefer to hear bad news, or things they should avoid. It’s sad, but true. Take the negative angle of a story—you’ll be surprised by the traffic.
3. Share infographics.
Infographics present complex data and information as a combination of text and images. People share them on Pinterest and Twitter.