You’ve already learned that staring at a blank Word document is the slowest, least inspiring way to come up with fresh content for the company website.
Monet didn’t slap on a beret, sit in front of a blank canvas, and then suddenly start painting lily pads.
Hemingway didn’t write the title “For Whom the Bell Tolls” while sipping wine in front of a blank page. (That title was inspired by a biblical passage.)
Even creative geniuses need practical methods to get inspired, so don’t be so hard on yourself.
Here are 20 deadline-friendly ways to generate ideas and create content:
1. Update older content
Take a look at what is already on your website. Is it out of date? Freshen it up. Look for pages that would benefit from more detail or new sections. Look for old blog posts and articles that could be rewritten with a new angle.