20 essentials for every employee communicator

Be direct, be credible, be influential—and 17 more guiding principles.

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2. Effective communications are those that produce measurable results, and they can be a competitive differentiator.

3. There are costs associated with communicating, but there can be costs associated with not communicating as well. Internal communications seek cost-effective and creative solutions to solve complex communications challenges.

4. Employees are drowning in information, but starving for understanding. Our job is to make the important interesting.

5. Credibility is the foundation upon which effective communication is built. Unless it is believed, a message has no worth.

6. Face-to-face communication is the most desirable form of communication because it is immediate, personal, and interactive. Most employees say their immediate supervisor is their preferred and most credible source of information about the business.

7. Communication is, by definition, a two-way process. Feedback mechanisms must be part of every employee communication.

8. Communication is a management responsibility. Internal communications supports leaders by serving as consultants, facilitators and resource partners.

9. As in any effective strategy, form should follow function. The medium is the message.

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