Today, I still have the same conversations with business owners. I suppose I can understand why—social media is like a six-year-old. It is still growing, maturing and changing. People in every generation are still adjusting to it.
But one tool I believe will be around for a long time is LinkedIn. And, since you can find articles everywhere that tell you why your business should be on LinkedIn, I’m going to put a different spin on things.
Here’s my list of 20 reasons why your business should not be on LinkedIn.
1. You will take a cold call over a warm—or even hot—call any day of the week.
2. You think you can only do business face-to-face, even though people build relationships online all the time. (Isn’t business about relationships?)
3. You don’t think your incomplete profile reflects poorly on you or your business.
4. You don’t have time to spend a couple of hours a week on LinkedIn to research prospects because you’re too busy doing the same sales techniques you used throughout your career.
5. You don’t want to participate in forums that make you or your business look like an expert.