I wrote an article last year called “10 reasons why your business should not be on LinkedIn.” I wrote the article because I was amazed part of my day-to-day job involved convincing business owners—especially those in the B2B space—that LinkedIn could help them grow their business and encourage culture change.
Today, I still have the same conversations with business owners. I suppose I can understand why—social media is like a six-year-old. It is still growing, maturing and changing. People in every generation are still adjusting to it.
But one tool I believe will be around for a long time is LinkedIn. And, since you can find articles everywhere that tell you why your business should be on LinkedIn, I’m going to put a different spin on things.
Here’s my list of 20 reasons why your business should not be on LinkedIn.
1. You will take a cold call over a warm—or even hot—call any day of the week.
2. You think you can only do business face-to-face, even though people build relationships online all the time. (Isn’t business about relationships?)
3. You don’t think your incomplete profile reflects poorly on you or your business.
4. You don’t have time to spend a couple of hours a week on LinkedIn to research prospects because you’re too busy doing the same sales techniques you used throughout your career.
5. You don’t want to participate in forums that make you or your business look like an expert.
6. You don’t want to read articles from people in your professional network that may help you or your business.
7. You don’t want to take the time to recommend former co-workers because there isn’t anything in it for you.
8. You want to make sure customers can’t find you when they search for you on LinkedIn. And if they do, you don’t want them to find anything of value on your personal or company profile.
9. You know for a fact that none of the 150 million LinkedIn members are your customers or potential customers.
10. You know two people join LinkedIn every second, but those people probably won’t want to buy anything from you.
11. You don’t want to share your personal and professional brand with people, even though they want to know about it. Everyone knows it’s always better to not give people what they want in business.
12. You don’t want to know more about the people you do business with or would like to do business with.
13. You believe there is no value in keeping up with your professional network, especially regarding new business deals, hires, products and services.
14. You have all the business you will ever need and aren’t interested in getting any more.
15. You prefer to limit your sales activity to the two networking groups you belong to and the five coffees and lunches you attend each week.
16. You don’t see any value in updating your LinkedIn status to tell the people in your professional network things that may help them.
17. You think tools like LinkedIn can’t fundamentally change the way people do business.
18. You don’t want your employees to spend time on a tool that can enhance your brand and open up the lines of communication.
19. You don’t want to find talented people to work for you, nor do you want to receive anyone’s recommendations of them. A two-page resume and a one-hour interview give you all you need to make a $50,000 decision.
20. You think it’s OK to have a mediocre profile “just so you’re out there,” and see nothing wrong with having an inbox full of invitations and messages you haven’t responded to.