Archive for December, 2007
Web Report CardAdvertisers Association site bucks critics
The Blog DoggerWal-Mart launches blog in shadow of scandal
The big box retailer gives blogging another try in spite of last year’s debacle, large corporations unite online to the annoyance of many, and Gawker bloggers quit over new policy.
The Blog DoggerWal-Mart launches blog in shadow of scandal
PR “Winners and Sinners” in 2007
PR expert Fraser Seitel tells us who goofed up, and who rose to the occasion.
Nonstop interaction generates employee engagement
Put your internal publication to work focusing on employees.
Writers: get to the point and shorten those sentences
When it comes to writing ledes, using anecdotes is a tried and true method. Just don’t overdo it like this writer for a hospital employee publication did.
What kind of communicator do you want to be?
It’s time for editors to decide what they want more: readers who like them, or executives who respect them.
How to pitch the newly redesigned PC World
Editor in chief Harry McCracken explains to PR pros how the magazine’s focus has changed.
Fox Business Network challenges CNBC
Will Fox succeed at creating an all-business news network—or will it go the way of CNNfn?
Web Report CardLouisiana Heart Hospital: Lessons from a poor site
Irrelevant information and odd PDFs send this Web site into cardiac arrest.
Web Report CardLouisiana Heart Hospital: Lessons from a poor site
Intranets: The more information, the better
The author of the wildy popular Cluetrain Manifesto urges communicators to not pare down the content on their intranet.
Why do editors doctor photos in corporate publications?
Study: Top-performing companies communicate better
The real surprise: What a big difference good internal communication makes to the market value of the company and its shareholder return.