Archive for January, 2008
Web Report CardHelpful turns hazardous on this site
Study: Link between CCOs and Fortune ranking
A new study finds a compelling link between corporate communication departments and companies on Fortune’s “Most Admired Companies” list.
How to choose the right media trainer
Why you should hire a trainer, and the four most important goals of media training.
Have to write a bs article? GQ shows you how
We analyze a magazine article for lessons in ‘the gray art’: Writing stuff that sounds credible but says nothing.
Can you handle the truth?
Focusing on the day-to-day creation of the corporate pub, a communicator can sometimes lose track of her audience. Here’s how one writer found hers.
What will happen to internal comms in a recession?
What might happen during an economic downturn and what you can do to keep your job.
Using grassroots communication in a social media world
Finding the right balance in communication methods increases employee engagement.
The Blog DoggerThe big companies that blog, and how to avoid slander
What URLS to buy before pissed off customers do, play defense against online haters, and the eight things you won’t know about meme.
Underestimate Web intuition at your own risk
When it comes to the Web, don’t assume that everything is self-explanatory.
The Blog DoggerThe big companies that blog, and how to avoid slander
What is ‘thought leadership’?
What does this phrase mean and why do CEOs and speechwriters rank it as a more important reason for giving a speech than corporate reputation or branding?
Six sites you should be pitching, but probably aren’t
These Web sites need to be on your media relations radar.
Veteran communicators ask: Why are we here?
They were having an online conversation about intranets and a fight broke out about the very purpose of the profession.