Archive for March, 2008

A look at how the American Hotel & Lodging Association got its 10,000 members to read—and act on—e-mail alerts.

The coffee giant is engaging customers with an online community that’s only the second of its kind.

Why do so many corporate editors run silly ‘Tips for Better Customer Service’ articles in their employee publications?

Seven lessons you can use to make social media work at your organization.

This letter is dedicated to all the IT, accounting, marketing, PR and HR executives who insist on doing the corporate communicator’s job.

A veteran freelance speechwriter has found a formula: Share knowledge on the Web, in person and in print—and watch clients roll in.

A meat recall depicts bloggers as heroes and corporations as villains—so why doesn’t your company have a blog?

Internal communicators and PR pros can learn a lot from MyRagan’s experience as a professional networking site.

Transform your sustainability communication from boring bullet points to a compelling story.

Answer: Social media in action … and in person!

Despite the enormous excitment for social media tools among communication and PR professionals, senior management continues to resist the so-called Web 2.0 tools.

MyRagan’s Cassandra hates it when managers ignore good communication advice and order her to post something—anything—on the company’s overstuffed Intranet.

They’re crowded and noisy, but trade shows offer plenty of opportunities to meet the media.