Tweeting with cats and hamsters: How Petco uses networks
The pet-store chain solicited staffers’ ideas for its foray into social media.
The pet-store chain solicited staffers’ ideas for its foray into social media.
Regardless of your community’s size, the rules of engagement should hold true.
A friendly reminder on how to deal with this three-letter word.
Even with modest means, there are ways reward jobs well done.
An industry pro suggests how trade groups can assist unemployed colleagues.
Gillette Children’s Specialty Healthcare incorporated best practices and audience needs into a successful fundraising newsletter.
Craigslist breaks all marketing and branding rules—and thrives.
Illinois State U. giving athletics fans more bang for their game-day program buck.
Like a great unpublished novel on a closet shelf, your terrific writing might not be reaching its audience.
In-person meetings at the Roger Smith support its social media network.
What’s your writing personality type?
Is its social media triumph an impossible tough act to follow or a foundation for future campaigns?
One reader loves the new breast cancer ads. Do you?
90s rapper, reborn as social networking entrepreneur, evangelizes about brand-building via tweets.
A PR pro shares her take on the impact The New York Times’ tech columnist has on the paper’s reputation.