If I could tweet with the animals: S.F. Zoo’s low-cost social media foray
How the menagerie made a splash with networking, podcasts, videos—and minimal staffing.
How the menagerie made a splash with networking, podcasts, videos—and minimal staffing.
When it comes to buzzwords, there are a few whose time is up.
Rob Friedman of Eli Lilly always looks hard at these five—correction, five and a half—basics before he sits down to write a speech that will influence workers to do something.
Best Employee Magazine follows mainstream media protocol on story selection, packaging.
Despite the social-media revolution, face-to-face communication still has a place in the communicator’s toolbox.
PR consultants continue to churn out unreadable press releases. Will it ever stop?
Dust off some of these vanishing locutions to regale and enchant your kith and kin.
Defining its role—and yours—should unblock your passageway to business-based networking.
At a Chicago crowdsourcing event, scores of marketers and PR pros join forces to strategize.
As if the editor didn’t already know what you thought; he just found a better way to express it.
A list of dos and don’ts for PR pros contacting journalists on Peter Shankman’s free service.
Communicators who complain that they have no credibility should take advice from these colleagues, who do.
Soliciting volunteers for an essential position? You’ll get what you pay for.
The Meat Team can assist your staff with expertise—and equipment.
Here’s why your PowerPoint slides should have no more than two bullet points apiece, accompanying an attractive graphic: 50 percent of your audience are kinesthetic learners—don’t lose them.