PR pros: How to get your CEO’s attention
Use market research to create meaningful PR plans.
Use market research to create meaningful PR plans.
If you think print is dead, don’t tell my postwoman. She’s brought me more than 100 holiday catalogues in the last month.
Online playground helps build brand advocacy on the Web—and off.
Readers offer ideal gifts for industry pros from Kris Kringle and his subordinate Clauses.
Author’s bounty of foreign idioms provides alternatives to the humdrum.
As the Twitter population grows, so does the chance for damage. So where does a company draw the line?
Relationships, not numbers, are vital in social media.
Engagement scales must address those who aren’t very engaged at all.
A behind-the-scenes look at the hospital’s crisis response.
Employees visit site for information and linger thanks to engaging stories.
An advertising executive suggests how to make your push for organizational change more effective.
Book review: Anecdotes and advice fill Confessions of a Public Speaker by Scott Berkun.
Most communicators agree: Only when no other word will do. (And that ain’t often.)
New mobility community attracts potential customers with blogs, active discussions.
A look at how and why the Ohio State Medical Center translates online content for non-English speaking visitors.