Archive for February, 2010
You may be a good writer—then again, maybe not
Although ‘maybe’ and ‘may be’ sound the same, they are not interchangeable.
Try these methods to put together your employee roundtable
Accessibility is essential—but what’s the best format for you company’s culture?
Twitter listening tips every marketer should know
With a few online tools, you can do real-time market research via your laptop.
You a Twitter Snob? Take this quick quiz
Follows, RTs, avatar assessment—all could reveal your ‘twue’ nature.
Time management more challenging as new networks grow
By the time you’ve tweeted and checked in and updated your status, have you missed out on a slice of real life?
A refresher course on line editing
Follow these five steps before you put the copy to bed.
6 tips for promoting your blog content
Auxiliary sites and tools prove fast and effective in spreading the word.
Can you describe your company’s work in 6 words?
Is brevity also the soul of corporate communication?
Creating podcasts for your workforce on a $200 budget
Will audio kill the video star? Probably not, but First Data found it’s sometimes the better option.
Speechwriting News You Can UseDon’t call us speechwriters. We’re coaches
Speechwriting News You Can UseDon’t call us speechwriters. We’re coaches
A new C-suite euphemism masks the sordid reality of speechwriting; Brittan rips vague “vision” speeches written by U. S. speechwriters; Salter of the earth loyal to McCain.
Tactics for harnessing overzealous editors
How to tactfully disagree with editors who are frustrated reporters and writers, and how to encourage them to consider the overriding objective of the story before over-editing your copy.
Office liaisons can lift hearts—or just raise eyebrows
It’s business time: What to do when co-workers hook up.
Cancer center puts love at forefront of social media efforts
Fox Chase campaign keys on videos, e-cards, networks and pet therapy dogs.