Grammar goofs: Even the pros make mistakes
Has the Golden Age of Proofread Publications passed? These days, the fastidious reader can’t and shouldn’t expect perfection even when flipping through The New York Times or Wall Street Journal.
Has the Golden Age of Proofread Publications passed? These days, the fastidious reader can’t and shouldn’t expect perfection even when flipping through The New York Times or Wall Street Journal.
Brevity, personality, creativity are all watchwords for this increasingly popular marketing process.
Aggregating information is the new black; check out these ways to deliver a readable feast.
Digital and advertising agencies have their strengths, but …
Is it the first eight words of a Web headline that keeps readers reading? Guess again. The first four words? Nope. According to the Poynter Institute, you have two words to get and keep their attention.
Preparation and proper delivery can help you get your organization message out clearly and safely.
The fascinating things commercial writers choose to write in their own time to fulfill their own purposes, and the mode in which many of them choose to write when they labor for love, not personal profit.
Beth Israel Deaconess uses big ideas and a modest budget to spread its message.
Mark Ragan’s answer to this fascinating, ages-old conundrum may surprise you. Guess what? He denies its very existence: “There is no such thing as writer’s block,” he uncompromisingly asserts.
Follow this checklist to eliminate errors that undermine your hard work.
How one Canadian college is (not) preparing students for a career in PR.
The social media site is already radically changing the way customers interact with businesses.
Five pros share what to reveal about yourself in 160 characters.
What to do with your online following once you gain their attention.
How we communicate now is how great communicators always have.