Why PR should be charged with marcomms
It’s time for public relations to take the reins away from marketing communications.
It’s time for public relations to take the reins away from marketing communications.
Get to know many of these (free) public relations tools.
Though both speak English, this husband and wife are sometimes lost in translation.
O’Reilly Media encourages ‘alpha geeks’ to share their thoughts on the corporate blog.
This former journalist tells you how to climb inside reporters’ heads to learn what they look for in a story.
How Ohio State makes it easy for Medical Center leaders to get the job-related information they need.
Your customers couldn’t care less about your new design or whether your dog just had kittens.
Why the “secondary audience” outside your venue just might be more important to your speech than the people sitting in front of you, what Monroe’s Motivated Sequence does for a political speech, and useful speechwriters’ checklists.
The end of your news release shouldn’t be an afterthought, but an opportunity to tell your story.
Journalism professor questions why few people use the verbs “”lie”” and “”lay,”” correctly.
Squarespace keeps its blog simple—limits blog posts to key news about company and product features.
Starting a blog right can make all the difference in its long-term success.
Communicator blasts magazine’s declaration of death for the oft-maligned release.
Key skills that you should examine before you sign on the dotted line.
SEC requirements aside, there are smarter ways to distribute all that information.